Problem

Every sip of soda brings 15 minutes of enjoyment, yet the plastic bottles used for packaging endure for 450 years, exacerbating the global plastic pollution crisis.

AD: Tony Saucedo, Zak Rodriguez, & Lilian Dimock ✸ CW: Layla Penrice

Solution

Fanta will introduce "The Sea Change," a groundbreaking commitment to cease the global sale of its soda in plastic bottles. Instead, Fanta will exclusively offer its products at soda fountains, reducing plastic waste and championing a more sustainable future.

Recyclable Paper Cups

Stanley x Fanta Collaboration

OOH

Fanta Sea Change Mascots